In contrast to the Japanese Xbox 360 ads, which are designed to appeal to the “core gamer” and increase brand awareness Nintendo’s DS ads are geared towards non-traditional gamers. The Animal Crossing ...

I haven't read Nintendo Power since sometime in the 90's, before I discovered the internet. Now I rarely find myself reading magazines, as I can find most of the info I crave right here on my PC. If ...

TOKYO--TV ads for the soon-to-be-released Nintendo DS will begin airing in Japan tomorrow, according to sports journals Sports Houchi and Saneki Sports. The ad will feature popular Japanese music star ...

Nintendo continues to be a powerhouse for the video game industry when it comes to TV advertising. From March 16 through April 15, Nintendo accounted for 90% of the industry’s total impressions.

Nintendo has repeatedly expressed its lack of foresight in planning for the high Wii demand this holiday season. Due to the console's general unavailability in stores, the company has pulled Wii ...

TV advertising may not work for all companies in this era of online marketing and social media, but there are definitely brands that can benefit from the traditional TV ad spend. Nintendo, with its ...

Nintendo's somewhat indecisive stance on letting streamers and producers use video of its games online seems to be crystallizing with this week's beta launch of the Nintendo Creators Program. But the ...