CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.

David Keene– The Cinema Market was one of the first to incorporate digital signage, and DOOH, into public spaces. The logic and logistics of narrowcasting to movie theater lobbies does not require ...

It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...

You may be watching the slow death of broadcasting. Not of broadcast networks – they'll be fine. But the notion that shows can try to appeal to all might be as dated as the image of an old-time farmer ...

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the “spray and ...

Lorne Michaels has claimed that Saturday Night Live would struggle to get off the ground if it launched today due to budgetary constraints and move towards “narrowcasting”. The SNL creator was giving ...

SINCE time immemorial, the universe has been exposed to broadcasting of messages and information dissemination as an essential tool of mass communication as compared to narrowcasting. In fact, the ...

Since Condé Nast shuttered Gourmet magazine a month ago, the world of food publishing has been consumed by postmortems. What went wrong and why? But maybe a more interesting question is this: Where do ...

It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...