Monster is entering the female-focused energy drink space with FLRT, a new zero sugar brand rolling out in early 2026, CEO Hilton Schlosberg said on the company’s Q3 earnings call last month. The ...
NASCAR unveiled Busch, Coca-Cola, Geico and Xfinity as "premier partners" of the Cup Series starting in 2020 after Monster's title sponsorship ends. Monster Energy Drink is in hot water. The beverage ...