The strategic reset for CELSIUS marks the end of their deal with Ferrari and enters with an F1 team on a new journey, themselves.

Procter & Gamble’s Gillette is joining the new Audi Revolut F1 Team, bringing another big American company on board for the factory effort from the luxury Volkswagen brand.

Audi are entering F1 for the first time having taken over what was formerly the Sauber team; Nico Hulkenberg and Gabriel ...

Hyatt Hotels has announced that the World of Hyatt will become the Official Hospitality Partner of the new Audi Revolut F1 ...

KitKat’s new Formula 1 partnership – including its first ever “chocolate car” – signals a fresh era of innovation for ...

Formula 1 will expand its grid in 2026 to make room for an American team that is partnered with General Motors, the series officially announced Monday. “As the pinnacle of motorsports, F1 demands ...

Audi has taken a major step from long range promise to public reality, unveiling its first Formula 1 car presentation on ...