DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some "cool new stuff" up his sleeve. "I'm always working on developing new concepts to bring to ...

DoubleClick Inc., an online ad services provider that is reportedly in acquisition talks with Microsoft Corp. and Google Inc., has begun a limited test in the U.S. of an ad exchange marketplace that ...

SAN FRANCISCO – While executives from DoubleClick were quiet on the subject of soon-to-be owner Google, they were very talkative about DoubleClick’s new advertising exchange that it is in road-show ...

The lawsuit marks the second time that an advertising exchange has sued Google since a federal judge ruled in April that the ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time ...

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Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising ...

SAN FRANCISCO, Sept 18 (Reuters) - Google Inc unveiled a new advertising exchange that draws on its search prowess to challenge Yahoo Inc's grip on the market for online display ads. The new ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

SAN FRANCISCO, Sept 18 (Reuters) - Google Inc announced a major overhaul of the DoubleClick ad exchange it acquired last year, an important step in the Internet search giant's plan to extend its ...