According to Molly Mazzolini, the creative designer behind the Utah 2034 branding, there is more meaning in the design than ...

The Super Bowl is America’s marquee championship sporting event, with millions of people tuning in every year. Whether it’s diehard sports fanatics, casuals or those interested in entertaining ...

You don't really need a lot of complexity in the logo for them to be impressive if you’re creative enough, as exemplified by ...

Rebranding guides focus on market research and design principles. Nobody warns you that your biggest obstacle will be getting ...

Few creative bosses in the Antipodes are more celebrated than Colenso BBDO’s Simon Vicars. Colenso’s list of awards is longer ...

In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

A viral TikTok video showed a man using a marker and Tippex to transform the Woolworths shopping bag logo into a Louis ...

Political graphic design work, with its tight deadlines and high stakes, has always been challenging. The task for the designers who started the day working for President Joe Biden’s campaign and ...

A two-year-long dispute between American Airlines and the U.S. Copyright Office has been settled with the federal agency changing its mind about the carrier’s red ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...