Join us on a fabulous journey as we transform ordinary Walmart sneakers into dazzling Barbie-inspired footwear! In this video, we'll show you step-by-step how to achieve that iconic Barbie sparkle ...

With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media, and outdoor billboards — ...

Margot Robbie and Ryan Gosling are stirring up some major looks in their new film, and now you can too with these best Barbie Halloween costume ideas.

Who could forget Barbie? It was the pop culture moment of 2023. Like, truly, the moment. From the Barbiecore pink explosion to viral collabs with brands like Stanley, Crocs and even Burger King, ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...

EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...

There’s a brave, new Barbie in the box. Mattel announced the release of the first-ever Barbie doll with type 1 diabetes, complete with a continuous glucose monitor and an insulin pump in Barbie’s ...