More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

With Taylor Swift, a new album unveils a new “era,” and a new era dictates a new costume. This time, she embodies the dazzling spirit of a Las Vegas dancer for her upcoming album “The Life of a Showgirl.

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

Taylor Swift’s latest era is almost upon us. Part of the surprising rollout of her 12th album “The Life of the Showgirl” involved the popular “New Heights” podcast.

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although orange seems to be at the forefront of this new Swift era—and the color dominated the discussion during her podcast appearance—the hue really only appears as a flourish on the album cover.

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her music.

Taylor Swift’s latest marketing coup has cemented her status as a shrewd businesswoman, not just a global superstar.Let’s decode her strategic moves that have sparked a branding

Taylor Swift's new era is here, and she's marking it by trading in her signature red lip for an orange one. Shop her go-to, Nars Morocco lipstick, for just $26 here.

Kansas City Chiefs principal owner Clark Hunt told Pat McAfee about Taylor Swift's effect on the Chiefs' fandom in recent years.

We've researched the singer's go-to lipstick shades, from her signature blue-reds to newer favorites like berry and terracotta.