The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

No degree, no plan, a lot of torn-up surveys and one deeply uncomfortable job interview. Amy Crowther traces the sideways ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

Andrew Tindall compares human and AI testing across ten major ads and finds the machines are surprisingly good at spotting ...

Rising acquisition costs are exposing how many brands are set up to grow: too much reliance on rented platforms and not ...

For brands, it’s a reminder that modern fandom no longer lives solely in the stadium or on the screen. Especially for Gen Z ...

Organizations have more data than ever, but it often needs to be channelled better. Brands have access to more data than ever ...

It might’ve seemed sustainability slipped down the agenda in digital advertising while the industry worked out how to measure ...

On a recent call, a retail media leader at a mid-sized US network told me how technology decisions actually get made. Let’s ...

Billups' chief executive officer for North America and Drum Awards Festival juror on measurable billboards, protecting brand ...

The irony will not be lost on WPP that its new “turnaround to Elevate28” client announcement from earlier this year, saying ...

Some 28.4% identified short-term commercial pressures as the biggest organizational barrier to good marketing, making it the ...