Explore CTV Ad Intel Italy and discover how Nielsen enhances ad insights for effective campaign planning across platforms.

Discover how the AI product roadmap with sports aims to tackle deployment challenges and improve media operations.

Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its impact.

Explore the Gracenote On Sports report revealing how fans struggle to find live events among competing channels and services.

Explore the latest updates on local TV currency data, including four new enhancements for the upcoming broadcast season.

New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The gap between New York and ...

NEW YORK – August 25, 2026 – Today, Nielsen released the Q2 2026 edition of the Ad Supported Gauge. Overall in the second quarter, ad supported TV captured a 71.5% share of total viewing, which ...

Advertisers gain granular CTV targeting and turnkey reporting across eligible inventory from connected supply partners, without being tied to a single SSP Programmatic CTV buyers often lack consistent ...

Polsat reclaims second place, ByteDance climbs to eighth, and live football mitigates traditional summer drop-off on linear television. Warsaw, Poland, August 20, 2026 – Nielsen, a global leader in ...

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in history with $360 million in the U.S. and racing past $1 billion globally in record time.

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...