Channel 5 has rebranded to ‘5’ across its linear, streaming and digital platforms in a move aimed at strengthening perceptions of its content quality and range. The change, effective today (12 March), ...

Many CMOs are working in companies where their CEO adopts the mindset of a second CFO.

Fitness tracking app Strava has moved way beyond being a niche brand. Founded in 2009, originally catered towards hardcore ...

Primark claims online will drive “profitable” growth, as the retailer hails the impact of increasing marketing spend and ...

Despite notching up an £89m loss, the John Lewis Partnership is betting on building out its loyalty proposition and ...

As AI embeds itself in the buying journey, marketers need to learn how to maintain a strong relationship with their customers ...

Ad testing company System1’s Andrew Tindall and I have just released some brand new research into AI-assisted video ads. We wanted to understand where the industry is at right now with the quality of ...

Having led Arla Foods through a marketing transformation, CMO Patrik Hansson reflects on how he laid the foundations for long ...

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is ...

Almost a year into what she calls “the best job in marketing”, CMO Charlotte Lock is prepping Boots for the future with a new ...