Meanwhile, brands are beginning to rethink what visibility means in an AI-driven search environment. John Lewis is launching a new online chatshow and social media studio, with its Gift List vodcast ...

Liz Duff, managing director at Mediaplus UK, joined ExchangeWire's John Still at Cannes to discuss how agencies can adopt AI ...

Acxiom, the connected data and technology foundation for the world’s leading brands, today (10th September, 2026) announced ...

Every week, over one billion people use ChatGPT to research, compare, plan, and make decisions. As more of that behaviour shifts into AI-powered conversations, ChatGPT Ads create a new opportunity for ...

In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.

Meet the Proprietary Signal Vendors... Last year ExchangeWire coined a new industry TLA: SSA (Super Signal Aggregator). Essentially an SSA is an aggregator of signals (brand safety, contextual, etc).

No wonder attribution is one of the most debated areas in ad tech. Last-click, multi-touch attribution (MTA), Media Mix ...

In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among ...

Onetag, the next-generation global exchange, curation platform, and creative intelligence company, today (9th September, 2026 ...

Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), ...

For BBC Studios, the BBC's commercial arm, the answer is a familiar asset in a new context. The business sells production, ...

Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, ...