AI results depend on clean data, not just smarter models. New research shows data readiness is key to stronger targeting, ROI ...
Salesforce and Anthropic launch Claudeforce, combining Claude AI with Salesforce data, workflows and Slack to power ...
Fold research finds B2B leaders measure more than ever but struggle to connect metrics to revenue. See the communications ROI ...
As AI compresses product advantage, this article argues CMOs remain essential for building trust, positioning and long-term ...
BlueRock’s David Greenberg explains how B2B teams can build AI workflows safely, with guardrails, visibility and governance ...
Acoustic AI is an agentic teammate that reads live customer behavior, surfaces revenue opportunities and builds campaigns in ...
ValueSelling research finds cold calling beats AI-written emails 6 to 1, and the real bottleneck is seller confidence, not ...
AI agents can scale bad GTM signals fast. Better buyer intelligence and stronger data are essential before automating ...
Predictive channel analytics fail when partner data is fragmented. Build attribution on connected engagement, incentive and ...
Seven MarTech firms named new marketing, finance and revenue leaders this month, with customer AI and go-to-market alignment ...
Influ2 launches its MCP server, letting AI apps like Claude and ChatGPT access contact-level buyer signals & run ABM ...
Bad data doesn't slow AI down, it scales your mistakes. See the four realities separating B2B teams reporting real ROI from teams reporting excuses ...
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