John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production ...

Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product ...

MINISO takes its LISA collab global with pop-ups across Asia and North America, mixing local drops with physical experiences ...

Liberty markets its £285 beauty advent calendar with a mockumentary film and founder cameos, spotlighting curation as the ...

A marketing learning budget gives CMOs a controlled way to test new channels, cap downside, and buy evidence before larger ...

TikTok and Kearney estimate platform-attributable K-culture spend could reach US$10.1B by 2030, led by beauty and ...

LG’s AI-Dol maps washer-dryer features to idol “members,” using a song and K-pop visuals to make AI time sensing and capacity ...

PepsiCo’s reported Publicis appointment points to a global media model where AI connects planning, activation, identity and ...

The UPS Store debuts Blu in a multiyear campaign to broaden service awareness beyond shipping, supporting franchise ...

DoorDash’s Live Nation ANZ deal adds concert perks and festival activations, reflecting how brands use live events to drive ...

A practical fashion influencer marketing playbook for choosing creators, structuring content, building long-term partnerships ...

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign ...