In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...

Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...

CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...

Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...

By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...

In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

Last month Lumen and TVision, two leaders in the attention measurement space, announced a new partnership which combines their two datasets, enabling advertisers to plan and track their campaigns ...

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK agency group WPP this morning was the last of the big four agency groups ...

We’re delighted today to be launching the Video Advertising Guide 2024. You can download your free copy here. As with our annual CTV Advertising Guide, which many ...

In this week’s Week in Review: UK publishers call for action over YouTube search, Mark Goldbridge and The Overlap agree deal to air live Bundesliga games, and a Meta whistleblower accuses the company ...

The launch of ads on Netflix in November 2022 was met with much fanfare, along with frustration from the buy-side at the high CPMs for advertising on the streaming service. Almost two years on, the ...