CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.

The CMO role is evolving, from creative to technical, and it may have finally found a C-suite ally in the CIO.

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, ...

Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems.

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

A three-layer framework separates AI foundations, working systems, and business outcomes without claiming revenue that can’t be proved.

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly ...

Run a narrow test now to learn what CTV costs against your actual accounts and whether the channel is worth funding next year.

From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing ...

AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend.