Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.

A seemingly minor Instagram update introduced by Head of Instagram Adam Mosseri is set to fundamentally redefine how brands and creators leverage User-Generated Content (UGC). Adam Mosseri, Head of ...

Lickd for Brands, a new service for 2026, gives brands and agencies mainstream music licensing at the speed of social. Licenses for organic branded content are pre-priced and cleared in 24-72 hours, ...

Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.

The move, spearheaded by Australian Communications Minister Anika Wells, follows the world's first nationwide ban on social ...

​The industry is at an inflexion point. While change has been a constant throughout the years, affiliate and performance are ...

PI LIVE Europe and the Agency Advisory Board (AAB) have unveiled the inaugural Agency Ecosystem, launching with 51 agencies across the affiliate, partnerships, influencer and creator economy landscape ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does ...

New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?

PI LIVE Europe and the Agency Advisory Board (AAB) have unveiled the inaugural Agency Ecosystem, launching with 51 agencies ...

The roll-out of the opt-out was completed on August 31st, but the European Commission wants to know whether publishers will ...