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The 2026 NFL Melbourne Game on Netflix averaged 18.5 million viewers in the U.S. for the San Francisco 49ers versus Los Angeles Rams game in Australia according to Nielsen Big Data + Panel.
Netflix drew an average audience of 18.5 million for its live coverage of the first NFL game played in Australia, according to Nielsen. The viewership of the San Francisco 49ers-L.A. Rams game played in Melbourne equaled that of a game streamed last year from Brazil by YouTube.
The streaming giant has evolved from on-air gimmicks to all-business game production, as it ramps up to five NFL games in the 2026 season.
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Netflix drew exactly the same U.S. audience that YouTube did last year for an international game in Week 1 of an NFL season. That's where the similarities end, though. Last Thursd
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Netflix is no longer treating the NFL as a holiday experiment. The streaming giant has expanded its football partnership through the 2029-30 season, adding premium game windows across the league calendar and turning live sports into a bigger piece of its ...
Here's who's doing the pregame and postgame show for Netflix from Australia for Rams vs. 49ers.