AR technologies allow viewers to witness player speed, movement trails or heat maps layered over live games, turning analysis ...

Augmented reality is a game-changing technology that is impacting a wide range of industries by delivering immersive, ...

Google is no longer treating augmented and virtual reality as side projects. It is quietly assembling a full stack of hardware, software, and cloud services that could turn mixed reality from a niche ...

How the newly finalized MPEG-I immersive audio standard is bringing true, six-degrees-of-freedom sound to virtual and augmented reality.

In this article, we will talk about the 20 biggest augmented reality and virtual reality companies in the world. We will also discuss the emerging trends and key players in the extended reality ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

It turns out “smart glasses” is out as a term. The term “AI glasses” is in. Kind of. Actually, it seems no one’s fully on the ...

Meta plans to direct its investments to focus on wearables like its augmented reality glasses but does not plan to abandon ...

Jason Moore explains how various technology platforms, from virtual- or augmented-reality, AI or digital twins, can enhance ...