Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.

Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

The iPhone 18 Pro, Pro Max and iPhone Duo are coming soon, but the baseline model is presumably coming next year, likely for these reasons.

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.

Another Apple event has come and gone. Once again, the leaks and rumors got things mostly right, so if you've been following along, you probably weren't too surprised by today's announcements. Still,

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

What time is Apple's big event? Apple's annual product announcement event is at 1 p.m. ET on Wednesday, Sept. 9. How to watch Apple's big product announcement event at home. You c