College basketball rising star and Duke freshman Cooper Flagg may be hyped and popular right now, but he is not on the same level of hype and popularity as that of Zion Williamson. At least, that is ...

In early 1993, Michigan basketball coach Steve Fisher did a double take when he walked by the newly opened NikeTown store along Chicago’s Magnificent Mile. “The front window was plastered with Fab ...

Duke basketball fans are well aware of Zion Williamson's potential to be a bonafide defensive menace. After all, the 6-foot-6 bruiser averaged 2.1 steals and 1.8 blocks during his lone season as a ...

USC football players and brothers Zachariah and Zion Branch will become Jordan Brand’s first NIL football endorsees, according to multiple reports on Monday. The brothers will join a roster that ...

This much is undeniable: Zion Williamson looked thinner and in the best shape we have seen him in a long time at New Orleans Pelicans media day. New Orleans' playoff dreams hinge on that new physique ...

For years, the story around Zion Williamson has been as much about his availability as his jaw-dropping talent. Now, the New Orleans Pelicans forward says he’s finally turned the corner. Speaking at ...

USC head coach Lincoln Riley announced after Tuesday's practice safety Zion Branch underwent a minor procedure on his finger, adding Branch is not expected to miss much time. "Zion had to have a small ...