From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...

YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

YouTube Shorts, the video platform's answer to TikTok and Instagram Reels, is rolling out globally following a series of betas over the past nine months. The short-form video product was beta launched ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

The year 2025 opened with renewed talk of a TikTok ban, sending major concern through the creator economy. For many digital creators, it served as a wake-up call: what happens when the platform you’ve ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...