Unless you’re talking about Michael Jordan, Ken Jennings, or grandma’s cooking, the title “best” can be pretty subjective. That’s no less true when it comes to the best watch brands, which span a mind ...

The new Girard-Perregaux Minute Repeater Flying Bridges is a future classic from a watchmaking legend.

A lot of watch brands had big years in 2025. Some, like Vacheron Constantin and Audemars Piguet, were celebrating big anniversaries. Others, such as Rolex and Patek Philippe, decided to kill it just ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here to get it free. The Great GQ Watch Survey is back for the ...

Overview Luxury watches represent far more than simple timekeeping devices. They symbolize craftsmanship, innovation, heritage, and exclusivity. The world’ ...