WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re located, the language they’re using, the channels they’re following in the app, and how they’re interacting with the ads they see.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a new help page, people using the app

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.