Creators are turning online auctions into addictively entertaining, seconds-long battles on platforms like Whatnot and TikTok Shop — who are fighting to retain the most popular sellers. By Andrew ...

The addictive power of "live auction" shopping, explained.

Quickfire lots fuel a booming business, but critics condemn gambling-style features and popularity with ‘scalpers’ Christmas is fast approaching, the shopping days are ebbing away, and in one corner ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

First-time buyers can claim $15 in credit to use on their first purchase — just sign up using Cassie's buyer link: whatnot.com/invite/cassaundra0328 Ready to turn ...

Sean Harding downloaded Whatnot, a live-shopping app, after rekindling his childhood baseball-card collecting hobby. Within four months, the 45-year-old accountant had spent almost $1.4 million—from ...