Phoebe Christofi is a resource writer for Collider based in Adelaide. She is currently the commissioning editor for a book publishing house, and journalist. Previously she wrote a book column for a ...

To make a forced and artificial division, we might say that there exist Jane Austen novels of youth and folly: Emma and Northanger Abbey. The novels of coming-of-age and responsibility: Sense and ...

Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...

Persuasion is at the core of what litigators do, not exclusively, but particularly in court. Despite that, aspiring lawyers train on a legal model that emphasizes some aspects of persuasion (like ...

What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational analysis of evidence? Is it a simple emotional reaction? In truth, it could be either of ...

Today, on the news and in social media, there is much bemoaning that “facts no longer matter.” By that, people mean that in a world where we have “alternative truth” and “truthiness” and consistent ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving marketing landscape, where attention spans are short and competition is ...

Do you want to know how to convince more people to buy from your brand? Or perhaps you have other goals to meet like building your subscriber list or getting more event participants. No matter what ...

The 2024 presidential election is still a year and a half away, but it can feel much closer: President Joe Biden has made his reelection bid official, presumed candidates are giving out-of-state ...

"I want my last trial to be the best case I ever try, where I got the most skill, the most ability, the most understanding of what I'm doing," explains Mark Lanier in his never-ending effort to learn.

Opinions expressed by Entrepreneur contributors are their own. Persuasive copy can benefit your business in a number of contexts and situations. It could help you win more conversions on a landing ...