Netflix's ad tier has one massive problem—and it could be worth billions to fix

Netflix's ad revenue is soaring, but it's leaving money on the table.
AdExchanger

Netflix Doubled Its Ad Revenue Last Year – And Expects To Do The Same In 2026

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

Netflix Teases Price Increase in 2026, Predicts Ad Revenue Will Double

A pricing increase is in Netflix's future. During the streamer's fourth quarter earnings report for 2025, which was released ...
Marketing Dive

Netflix targets $3B in ad revenue while Warner Bros. deal looms

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and ...

OpenAI could generate $25 billion in annual ad revenue by 2030, and that should worry Google, top tech analyst says

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from Google, Mahaney says ...
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META Focuses on User Safety & Engagement: Ad Revenues to Rise?

Meta Platforms’ META focus on enhancing safety for WhatsApp users and new ways to connect Instagram users is expected to help drive advertising revenues. The company’s focus on integrating AI into its ...