Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

Rembrand, the leader in AI for virtual product placement, today announced its merger with Spaceback, the creative automation ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Programmatic advertising is, for the first time, neck and neck with the stock market.

Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ...

According to Pixalate’s August 2025 rankings, ‘Words of Wonders: Crossword’ is No. 1 on the Google Play Store, and ...

ONE SSP is backed by a consortium of leading television broadcasters and industry professionals, united in shaping the future ...