Just ask Mara Roszak.

"I wanted it to feel effortless," the stars' hairstylist told Vogue.

Here at WH, we're constantly swooning over the plethora of hair trends that are perpetually popping up on the beauty scene. From the Tinkerbell topknot and baby braids to shadow bangs, we're forever ...

If you’ve spent anytime on TikTok over the last few weeks, you’ve likely seen countless videos of users creating gorgeous waves in their hair with the help of one tool: the Wavytalk Power Wave Hair ...

Kaia Gerber, Shay Mitchell, and Zara Larsson are reviving soft, tousled beachy waves as summer 2026’s biggest effortless hair ...

Whether it's a top-rated texture spray or a new (viral) salt-free mist, these products promise to get your hair looking ...

As the weather gets warmer, beauty routines tend to get simpler. Cue: natural flushes and beachy waves. But this year, ocean-tousled strands are getting a cinematic upgrade thanks to the newest summer ...

When the press release for ghd’s new triple waver promised beachy, tousled waves with less frizz and more shine, it was enough to make me want to sprint to the nearest plug socket. Like many women, ...

Mermaidcore hair is the trendier way to describe those coveted “body waves,” a style that has resurfaced and captured the hearts of hair enthusiasts everywhere. “It’s trending again because it ...

Call it mermaid hair or beach waves—either way, the beautifully undone and tousled look of wavy hair has always has been popular. Though you can attempt to create it with a flat iron or just styling ...