Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is resurrecting the sunny-yellow smiley face in its marketing, saying it hopes it will add spark to its “Everyday Low Prices” positioning. But that simple smile masks an increasingly complex ...

Walmart has unveiled a fresh logo... sort of. The company last redesigned its famous yellow emblem on a blue background in 2008. “Walmart is excited to announce a comprehensive brand refresh that ...