EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...

The MarketWatch News Department was not involved in the creation of this content. MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in ...

The MarketWatch News Department was not involved in the creation of this content. The national championships featured the best cheer, dance, and band programs while celebrating school spirit and ...

MEMPHIS, Tenn., Dec. 19, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has ...

Varsity Brands, known for cheerleading, dance teams, and camps and competition, has reached an exclusive broadcast agreement for its Varsity Spirit unit with Scripps Sports. The result is live ...

The NSSC introduces a fully integrated championship environment where entire school spirit programs can travel and compete together. Serving as the new home for the UCA National High School ...

Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

Everything you need to know to watch the 2026 Spirit Sports Myrtle Beach Nationals on Varsity TV on March 28-29.

The National School Spirit Championships were available to watch live via Varsity TV, a website dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions.

MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is ...