Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an ...

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

Becoming a mom is often seen as a time to set aside dreams, but for Maddie Gardner, it’s just the beginning.

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

The cheerleading company remembered Webb on social media.

COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate sexual abuse at gyms ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

COLUMBIA, S.C.COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged ...