Companies are doing a poor job of using social networks, such as Facebook and Twitter, to engage their customers and employees. In fact, 70 percent of consumers want to interact with businesses via ...

LinkedIn maybe No. 1 when it comes to professional social networking, but your quest to connect doesn't need to stop there. Here's a look at 10 social networks for professionals that offer a variety ...

Healthcare job seekers would benefit by paying attention to a recent survey that found that one in four medical sales job hunters found leads through social networks. Now the person who designed the ...

Business owners' marketing plans are filled with a wide range of tools and options. However, nearly every business can benefit from social media marketing. With so many consumers using social media, ...

The use of social networking is rising dramatically, and its scope has expanded far beyond the personal realm. Politically oriented videos and blogs are being posted to YouTube in an effort to ...

10 years ago, most of us had only been using Facebook for a couple of years, we were beginning to understand Twitter, and we had barely heard that there was a photo app called Instagram. However, at ...

The value of networking for lawyers cannot be overstated. As a marketing tool, networking can be a law firm's best advertisement for legal services. The message is carried by the actual service ...

Marketing, as a general pillar, is essential for any business’s long-term growth. Whether you have a brick-and-mortar storefront or are in the tech space, using a well-rounded marketing plan creates ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

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