Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook “Toys ‘R’ Us is a cultural touchstone that continues impacting the child in all of us today,” ...

Linda Kaplan Thaler wasn't entirely sure how her Toys "R" Us jingle would go over at first. It was the early 1980s and she was a junior copywriter at the J. Walter Thompson ad agency, which was tasked ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that continues ...

On Friday, Toys “R” Us will open an 11,000-square foot flagship store in the Mall of America–the largest shopping mall in the United States. It’s the chain’s second new flagship store in two years.