Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...
App marketing firm Fiksu has announced a new service, Fiksu Retargeting, aimed at user re-engagement. Fiksu Retargeting allows you to specifically target lapsed or inactive users in an attempt to ...