YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...

In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that its web-based experience features a new modular ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

TikTok users are planning an invasion of a rival platform, YouTube Shorts, in a bid to bring the latter in line with TikTok’s fast-paced trend cycle. YouTube Shorts ...

YouTube shorts is gaining on TikTok among music fans, per a new Luminate report. TikTok has long been a go-to platform for music discovery, but other apps may be catching up. YouTube shorts could be a ...

As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos. Creators will get access to an improved video ...

YouTube is giving more creators more opportunities to make money in an apparent bid to compete with TikTok. The Google-owned company announced at Tuesday’s “Made on YouTube” event that it’s lowering ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. TikTok updated desktop features to include a floating mini-player and horizontal live streaming. The desktop interface has a ...

Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic, more marketers are ...

Successful social media video influencers tell CNBC that racking up users on TikTok doesn't make them anywhere near the amount of money they can earn from YouTube long-form video. Still, Alphabet's ...

A trial kicking off in a Los Angeles courtroom marks the first time a jury will hear claims that social media companies ...

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