How I came to understand Taylor Swift—and what she gets right about success
Taylor Swift has built one of the world’s most resilient brands and it’s not by chance—she’s a masterful business strategist.
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How Taylor Swift and Travis Kelce Turned Their Love Story into a Cultural Movement
Taylor Swift ... and sports. Swift's support for Kelce has significantly boosted NFL viewership and his jersey sales. Their relationship has influenced media strategies and cultural studies ...