Years ago, startups called Uber and Airbnb changed the way Americans thought about taxicabs and hotels. An app named Swimply is attempting another paradigm shift. This time, the subject is swimming ...

You’ve heard of beach house or condo rentals, but have you ever thought about renting out your pool? Boston 25 News found out the private pool rental market is swimming into success for some residents ...

Over the last several years, it's become increasingly popular to rent someone else's home using websites like Vrbo and AirBnb. Now there's a new trend taking Central Massachusetts by storm: Pool ...

Swimply is an online platform that allows pool owners to rent their swimming pools by the hour. Several Stark area residents have their pools listed on the site. Hosts say it's a good way to offset ...

Swimply might be the ultimate expression of the sharing economy. The company’s business model is based on your renting someone’s swimming pool for a swim, or renting out your own pool or backyard to ...