The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

Sweden’s newest travel prescription points north, suggesting that time under the region’s Northern Lights can support a sense ...

Sweden is encouraging visitors to travel to the country – in pursuit of boredom. The tourism board has launched a campaign to promote slowing down and doing almost nothing, and the wellness benefits ...

TEMPO.CO, Jakarta - The government of Sweden has launched an innovative tourism campaign that promotes improvement of mental and physical health through traveling to the country. The campaign called ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...