Forty years ago, Donald Homa, a professor of psychology at Arizona State University specializing in memory and the visual perception of linguistic stimuli, was contacted by officials at the American ...

The animation uses a technique called Rapid Serial Visual Presentation (RSVP), wherein single words flash by quickly, one at a time, in the same spot on the screen. The animation starts at an average ...

Are you a whole word or skimmer reader? The average reader can consume 300 words per minute, and if you are skimming, it can go up to 700 words per minute. With how much information you take in during ...

Because, while your brain is processing a ‘get ready with me’ in video form, giving it a written version might slow it down. If you’re looking to get through your next book in record time, this viral ...