Soreen, the UK’s leading healthy cake brand, is set to expand its portfolio with the launch of its permissible, indulgent offering, Sticky Toffee Loaf (£1.50, 260g)1. The latest addition to Soreen’s ...

British malt loaf brand, Soreen, has launched a campaign for its Malt and Banana Core Loaves. The ‘Try Me Topped’ campaign, which predominantly targets those aged between 25 and over, showcases Malt ...

Soreen is kicking off its largest-ever UK ‘master brand’ campaign with a TV advert encouraging consumers to enjoy Soreen’s squidgy products for the perfect pick-me-up, leaving them feeling satisfied, ...

Soreen have just released a new ad. It isn't very good. Inspired, presumably, by the troupes of hopeful moppets on dreary Saturday night TV shows its weirdly monoracial, hyperactive meshes of cute and ...

UK baked goods company McCambridge Group is investing GBP6m (US$9m) in the relaunch of its Soreen malt loaf brand. The firm said today (12 March) that the investment is being made in a bid to ensure ...

Soreen, a brand of malt loaf, produced a series of OOH, TV and social ads in the UK that elongated the 'ee' in its name to position it as a snack for millennials that keeps them going. Soreen, a brand ...

One of the best parts about visiting a new country is trying out the most popular local foods. Every country has its own local favourites which tourists or people new to the area may never have even ...

It's been a staple food in the North for more than 70 years, but now Soreen is launching a new brand and two new flavoured loaves. The new branding aims to attract younger consumer to the product and ...

One of the greatest pleasures of travelling to a new country is sampling the most popular local cuisine. Every nation has its own beloved specialities which tourists or newcomers may never have ...

Foreign sales of the malt loaf are hoped to take Soreen's revenues to £50m a year Soreen, the British malt loaf brand, is considering applying for a royal warrant and expanding into export markets ...