Sunday 4 May is not just the day before the early May bank holiday – it's also Star Wars Day, so called because it sounds like the iconic catchphrase, "May the force be with you". But whether you're a ...

The retailer had record sales in 2020 despite the pandemic Smyths Toys store in Dublin Smyths toy store in Watford Irish toy giant Smyths Toys has provided its mainland European business with a ...

The Smyths Toys retail business today stretches to 311 stores across the island of Ireland, the UK, Germany, France, Austria, Holland and Switzerland Revenues at the Smyths Toys retail empire across ...

A toy retailer is celebrating the release of Toy Story 5 by giving away free action figures to children with a select group of names tied to ...

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It might be hard to imagine for any parent dragged around the colourful and cavernous aisles of Smyths this Christmas, but the toy chain began life as a newsagent’s sideline. The biggest specialist ...

A new Yum Yum Yoshi toy from Jakks Pacific has gone viral for its strange extending tongue gimmick that lets the figure grab fruit.

Irish toy giant Smyths Toys has injected €175 million into its mainland European business to drive its expansion after the unit became the most profitable in its international network in 2020.

A successful toy retailer must find a way to fight tough new competition. Smyths Toys Superstores is a family-owned toy retailer operating across the UK and Ireland. It has grown rapidly since its ...

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