Add Yahoo as a preferred source to see more of our stories on Google. Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th ...

Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Preventing wildfires. That is the goal behind the classic Smokey Bear ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Smokey Bear turns 80 years old today, Friday, Aug. 9. In honor of his eight decades of telling Americans about the importance of fire safety, read on for eight fun facts about one of America's most ...