This acceleration, driven by the climate crisis, makes the message of America’s longest-running PSA campaign all the more important. This year, Smokey Bear turns 80, and to mark the anniversary, the ...

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

MCCALL, Idaho — Born in New Mexico in 1944, Smokey has dedicated his life to preventing human-caused fires. To celebrate Smokey's 80th birthday, the Payette National Park is hosting a birthday party ...

Smokey Bear, one of the most recognizable figures in advertising history, turned 80 last week. From member station KNAU in Flagstaff, Ariz., Melissa Sevigny traces the campaign's history and questions ...

Comedian Trevor Noah has a joke where he makes fun of the most popular song in the world, "Happy Birthday," because he thinks it sounds like a funeral dirge. He has a point — slowed down, off key, ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

The bear known nationwide for raising awareness about fire dangers in forests and national parks celebrated 80 years of public service — starting from humble beginnings as part of a government ad ...

Smokey Bear turns 80 years old today, Friday, Aug. 9. In honor of his eight decades of telling Americans about the importance of fire safety, read on for eight fun facts about one of America's most ...