Lay’s potato chips is on a cheerful mission to get people to smile more. The Smile with Lay’s campaign is a major initiative that pivots on the release of a massive number of specially designed bags ...

Lay’s, the potato chip brand, launched its latest series of TVCs for the all new ‘Smile Deke Dekho’ campaign featuring Bollywood actors Ranbir Kapoor and Alia Bhatt. With this campaign, Lay’s brings ...

NEW YORK — Can a positive message, including a tie-in with a nonprofit as well as personalized packaging and a pop-up funhouse, put smiles on the faces of millennial consumers? The Lay's potato chip ...

VIRGINIA BEACH, Va. — The co-founder and president of Virginia Beach-based Operation Smile is being featured on chip bags as a part of the Smile with Lay’s campaign to feature community influencers.

Welcome to Marketing’s Changemakers, a new series from The Drum that tells the stories of brands trying to change the world in ways both big and small. Here, Lay’s vice president of marketing Tina ...

The Lay’s potato chips brand is on a mission to spread smiles by releasing specially designed bags featuring infectious smiles in support of a life-changing cause – Operation Smile. For every purchase ...

Lay’s ‘Smile Deke Dekho’ campaign by Edelman has taken over the mediascape as well as the social media world by storm. The brand kick-started the campaign with personalized packs of Lay’s with “smiles ...

PLANO, Texas, July 23, 2019 /PRNewswire/ -- From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday ...

Lay's, a brand of potato chips, sought to give the USA something to smile about during the COVID-19 pandemic when smiles were hard to come by. Lay's, a brand of potato chips, sought to give the USA ...