The company has embraced a turnaround plan that involves drastic cost-cutting and a refocus on its luxury brands Read more at ...

Shiseido Travel Retail has unveiled the Beauty Terminal, its first-ever pop-up experience in Hainan, introducing a new way ...

While Shiseido’s sales were relatively stable in 2024, boosted by an uptick on the domestic market, its operating profit tanked, falling 73.1% with the continuing deceleration in China and duty-free ...

Cost cutting is a low-hanging fruit when it comes to profitability improvement, so I have a favorable view of Shiseido's JPY40 billion cost reduction goal. But it is likely to be tough for SSDOY to be ...

The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic ...

A dynamic leader with a penchant for innovation, Yoshiaki Okabe currently serves as chief marketing & innovation officer (CM&IO), and chief brand officer for brand Shiseido. Having been with the ...

Running from 1-29 January, the activation is designed to engage travellers with Shiseido’s beauty universe, featuring its prestige portfolio alongside airport-inspired experiences.

The Shiseido-owned skin care brand has refreshed its brand positioning and wiped its Instagram feed to make room for the new ...

Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into ...

The 'Mother Mary' actress modeled the look in a video for the skincare brand Shiseido.