With so much of the world glued to World Cup soccer action for the next few weeks, often conversations turn to “the game." Although we are all watching the same games, people’s perceptions, ...

Our analysis showed that temporal perception has even greater variation than scientists may have realised. Our perceptual ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...