She starts with the basics – flossing that famous smile, then brushing her teeth. Next, she uses an oil-based cleanser to remove her makeup. After that, she tones her t-zone, then exfoliates with a ...

TikTok superstar Meredith Duxbury walks us through a quick 10-minute beauty routine. Meredith is the face of Morphe’s new ...

While 10-step skin care routines have been substituted for pared-back skinimalism, TikTok is leading the charge on a new maximalist beauty practice: the everything shower. The process is peak ...

The beauty guru nighttime routine videos of your youth have evolved to fit a new medium. The latest TikTok trend, the “5-9 routine,” invites users to share the ways they spend their hours off the ...

Alix Earle built her own brand from scratch, and even before finishing college, she had turned into a full-blown social media ...

I check my phone. Maybe you meditate, or have your caffeine fix. What comes after that? Do you have a set skincare routine? Do you put on another working from home outfit to power you through the ...

It’s that time of the year when we’re looking ahead to the new year and all our new aspirations that come with it. For a lot of people, New Year’s resolutions and goals tend to center around wellness, ...