How is a free kids’ game creating teenage millionaires? Roblox isn’t just a game you play and quit. It’s a full creator ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

In Q2 alone, Roblox paid out over $316 million to developers, which was 29% of revenue and 22% of bookings. That’s up big YoY, and it shows how central creators are to the model. In Q2, bookings hit ...

Games like Roblox and Minecraft that focus on creativity, building, and social play (also: LEGO Worlds, Fortnite, etc.), offer fun, kid-friendly ...