Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. As you might expect after ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

Scott Weller is the co-founder and CTO of SessionM, a Boston-based mobile monetisation company. We are still at the beginning of the mobile revolution. Consumers are just starting to engage with ...

Robert Cialdini is the author of Influence, a book which has been, well, very influential. It has sold over 3 million copies. Influence is not only a fun read, but it is brim-full of some of the best ...

Compliance is a behavior performed only because it is requested. Otherwise, it will not happen. What explains this kind of social influence? Social psychologist Robert Cialdini, in his masterful ...